The producer initiates and supervises all the processes involved in making a film. Core responsibilities include selecting or commissioning the script, securing finance, hiring the director and other departmental heads, monitoring the expenditure and progress of the production to try to ensure that the film is completed on time and within budget, and negotiating the sale of the film to distribution companies. Films often have more than one producer, and the producers are sometimes given specific job titles according to the division of duties between them. An executive producer, in contrast to a producer, does not have a hands-on involvement in the production process. He or she focuses on business rather than creative issues, and often supervises other producers. An associate producer performs tasks delegated by a producer or executive producer. Coproducers work as a team so that between them they are involved in all the different producer functions, including both creative and managerial roles. A line producer is a manager who is intimately involved in the day-to-day production processes.
Various supervisory staff oversee the different stages of filmmaking to ensure that they are completed on time and budget. The production manager works in a similar way to the line producer to ensure the smooth running of the production process, supervising both staff and expenditure. The production accountant handles the finances for the film, dealing with invoices and financial reporting requirements. The postproduction supervisor is responsible for overseeing the tasks that need to be completed after the shoot has ended. A dedicated postproduction accountant may also be employed.
The publicity department is in charge of promoting the film. Although the most intensive marketing activity occurs in the immediate run-up to the film's release, gaining exposure for the film is an ongoing process that begins before production even starts. The publicity director designs and oversees the publicity campaign and is based at the studio or head office. If the production company is also distributing the film, they will take responsibility for commissioning and approving materials such as posters and trailers. The unit publicist is often present on the set and is responsible for arranging media interviews, collecting information for press notes, and selecting photographs to be issued to the press. The stills photographer is present on the set to take publicity pictures and may also take still pictures for use in the film, or photographs that act as records to assist continuity.