Merchandising



While there has been merchandise associated with Hollywood films since at least the 1930s, the deliberate production of additional commodities associated with motion pictures has become more common since the 1970s, and accelerated tremendously during the last few decades of the twentieth century. For some films, merchandise provides a lucrative source of additional profits for film companies, sometimes even contributing production funds.

Also read article about Merchandising from Wikipedia

User Contributions:

Comment about this article, ask questions, or add new information about this topic: