A vast number of prizes and awards are given by a wide array of sources for different kinds of films. While the artistic and creative merit of these various awards varies enormously, some provide potential promotional and financial benefits. For instance, Hollywood companies, in particular, use various awards that originate both inside and outside the film industry to attract attention and acclaim to their films. Any kind of nomination or award is typically used extensively in advertising and promotional activities, and sometimes it can influence a film's overall revenues. Undoubtedly, the best-known awards for film are the Academy Awards ® , although other awards and prizes are given by other industry groups, as well as other organizations. In addition, many awards are often associated with film festivals, as discussed below.