Full name, Albert Romolo Broccoli, known familiarly as "Cubby"; born April 5,1909, in New York, NY; died of heart failure, June 27, 1996, in Beverly Hills, CA. Film producer, director, theatrical agent. Broccoli gained international fame as the producer of many James Bond films. Created by Ian Fleming, thecharacter of the martini-drinking, jet-setting, high-tech Agent 007 was promoted as the first action hero by Broccoli and his partner, Harry Saltzman, inthe 1962 release of Dr. No. Broccoli was a descendant of the Italian agronomist who developed the vegetable of the same name. Broccoli left the vegetableindustry in 1933 and managed his family's coffin business. He left for Hollywood and accepted a position in the mailroom at Twentieth Century-Fox. He eventually became an assistant director and worked on the Howard Hughes film TheOutlaw. During the 1950s, he opened Warwick Pictures in England with IrvingAllen. He made several films with Allen, including the Black Knight (also with Phil C. Samuel); The Red Beret, released in the United States as Paratrooper; and High Flight. In 1962, the first Bond film received recognition. Othersthat followed, which Broccoli produced with Saltzman, include Goldfinger, Diamonds Are Forever, Live and Let Die, and The Man with the Golden Gun. In 1976 Broccoli and Saltzman ended their collaborations, but Broccoli continued toproduce more of the Bond films, including A View to a Kill and The Living Daylights. Broccoli's children produced Goldeneye. His other film credits include Chitty Chitty Bang Bang (also written by Fleming), Call Me Bwana (with Saltzman), and How to Murder a Rich Uncle (with John Paxton). In 1982, Broccolireceived the Irving Thalberg Memorial Award from the Academy of Motion Picture Arts and Sciences.